On July 1, 1941 the Brooklyn Dodgers played the Philadelphia Phillies. This game was televised, but before it began, something was shown that had never been seen before - a televised advertisment for a consumer product. And for what was the world's first televised advertisement? A watch, of course. The ad that was first to take over all other ads was for Bulova wristwatches, one of the great American timepiece companies. The ad is pretty simple by today's standards, but that's ok - it only cost Bulova $9. Priceless. http://youtu.be/lsjc2uDi1OI
As Quentin Tarantino so brilliantly captures in this scene from ‘Pulp Fiction’, a watch is something that really begs to be looked after. Because a watch is more than just an object that tells you the time – it’s a token of love, a cherished heirloom, a piece of history.
There’s also an extreme sense of indivituality, to know no one in the room will have the same piece as you. To Be Continued...
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